Every time you Text, Tweet, post a comment, photo, or video on Facebook or Instagram, you’re “in the media.” Why do you think it’s called, Social Media? Like it or not, all of those opinions, observations, videos and such are having impact. For better, and sometimes for worse, this massive outpouring of information is shaping the national conversation.
And, it’s all coming at us – FAST!
If you’re in business, you have to craft messaging that has impact. That’s a given. But now, you’ve got to deliver that message in mere seconds. It’s a HashTag world and you need to play by the new rules. It all starts with an 8 second Elevator Pitch.
That’s right. Studies show when someone asks you to explain what you do for a living, you have 8 seconds or less to grab their attention. Only then does the real conversation start. At this point, further explanation of your business becomes possible. First, you get your listener to converse, then you have a chance of converting them into a customer. Make sense?
If you doubt this new world order, look no further than the current presidential race.
Social media is the driving force stoking strong emotions of all kinds. We really are witnessing the good, the bad, and the ugly like never before. Ask any “conventional” reporter trying to cover this election and they’ll tell you it’s like nothing they’ve ever seen. Mostly, they just look shell shocked. The so called, “news cycle,” is spinning so fast and so out of control, facts have little chance of catching up.
In this current climate, there is opportunity for the savvy businessperson. Seize the moment. Learn the possibilities that are literally right there at your fingertips. Whether writing or speaking, communicating in small chunks of information is the goal. The Media Pros know audiences are conditioned to listen to blocks of short, bite-size information. Apply that same approach to anyone listening to you explain your business. Start your pitch by giving your audience a fabulous appetizer. Only then, will you have a chance to present the entire entree.
Food for thought!
Mary Jane McKittrick is a Messaging Expert and professional story-teller who specializes in the art of the pitch. As a Consultant, Mary Jane inspires and empowers business professionals to craft messaging that gets measurable results. Mary Jane is a former TV News Anchor, Reporter, and Producer for 3 network affiliate stations. She has worked behind the camera in Entertainment TV, and as on-camera host of 2 nationally syndicated TV shows. Ms. McKittrick was in charge of overseeing communications for 5 statewide offices while serving as Director of Corporate Communications for a large healthcare company in North Carolina.