Why Are Sound Bites Important?

Attention spans have never been shorter…

…and if you want your ideas to spread, you must create sound bites.

“What’s a sound bite,” you ask?

A sound bite is a short message, often no longer than 10 words, that describes the main idea of your content or sales message.

It’s easy-to-remember, easy-to-quote, and often get shared by bloggers and by journalists.

Now how do sound bites generate web traffic, exactly?

If you fail to communicate short, clear, and memorable messages, you are at risk for:

…falling by the way side

…bleeding out

…and becoming invisible

Harsh, I know, but that’s the reality of the world today where people get bombarded by thousands of messages each day.

That’s why sound bites are vital, and the pithier, the better

Sound bites don’t happen on accident.

As a matter of fact, sound bites are often rehearsed, tested, and then delivered at opportune moments (like media interviews or presentations, for example).

But how can you create sound bites that work?

Check out my Tweak and Critique program, and I’ll show you how!

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