At the risk of sounding like Oprah, there’s one thing I know for sure. You have to be able to tell someone what you do in less than 10 seconds. That’s it. And, creating that 8 second marketing pitch is my specialty.
Why am I so sure that this is essential? Because I have worked with countless business owners and entrepreneurs who do not posses this skill. As a result, they spend far too much time, money, and effort chasing every marketing program known to man.
And, none of it works. Why? Because they can’t quickly tell you why they do what they do, and most importantly – how YOU will be better off knowing about it. Or, buying it. Or, just hearing about IT.
Most people want to tell you what they think you want to hear. Why? Because they have spent so much time developing IT, that they are used to explaining IT in a certain way. They don’t understand that the audience is waiting to hear what’s important to THEM.
Once they hear that, you can explain a little more. And, a little more. But, don’t try to load up your business pitch with a bunch of your credentials, or your marvelous research. Why not? Because that’s all about YOU. Not THEM.
The important value of the 8-second pitch is that you get them in your tent. That’s all it’s intended to do. Now you can show off your wares – everything that you want them to buy. Start small – build out from there.
It’s so much easier to be flexible and change up the messaging when you start with a powerful first burst. It’s bigger than a soundbite, but can become a soundbite. These little bits and pieces begin to form a formidable arsenal from which to fire off important messages. Soon, they begin to inform your, BIO, About Page, book Title, etc.
But first. Learn to Pitch it Quick!
Mary Jane McKittrick is a Messaging Expert. As a Consultant and a Coach, Mary Jane inspires and empower business professionals to craft messaging that gets prospects to swarm and creates customers for life. Mary Jane is a former TV News Anchor, Reporter, an Producer for 3 network affiliate stations. She has worked behind the camera in Entertainment TV, and as on-camera host of 2 nationally syndicated TV shows. Ms. McKittrick was in charge of overseeing communications for 5 statewide offices while serving as Director of Corporate Communications for a large healthcare company in North Carolina