The note was written by a British scientist named, George Parker Bidder. This bottle, and more than a thousand others like it, were cast out to sea in 1906 as an experiment by Bidder to try and study ocean currents. It wasn’t until retired post office worker, Marianne Winkler found it this week, that its message was revealed – along with a call to action! This is a lesson many entrepreneurs should heed.
The message said, “Break the bottle.” Inside was a notecard instructing the finder to fill it out and explain how the bottle was found. The notecard was to be mailed back to the Marine Biological Association of Plymouth, England. For her troubles, Ms. Winkler received the reward that was offered, One Schilling.
The moral of this message story has a few modern-day components: 1) Don’t be too random while targeting your intended audience. 2) Include a call to action if possible, and 3) reward your participants for their efforts.
My reward to you for reading my post is to offer you a Free Report that can help you craft messaging that communicates and converts. I’d also like to offer you a complimentary phone consult to advise you on ways you might tighten up you current message so it becomes more effective. www.workwithmaryjane.com
Now, surely, all of that is worth more than a schilling!
Mary Jane McKittrick is the Founder of Success Messaging. As a Consultant and a Coach, Mary Jane inspires business professionals to craft messaging that gets prospects to swarm and creates customers for life. Mary Jane is a former TV News Anchor, Reporter, an Producer for 3 network affiliate stations. She has worked behind the camera in Entertainment TV, and as on-camera host of 2 nationally syndicated TV shows. Ms. McKittrick was in charge of overseeing communications for 5 statewide offices while serving as Director of Corporate Communications for a large healthcare company in North Carolina.